On amicable media, Romney picked adult some-more supporters though Obama used it better




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At a initial presidential debate, electorate suspicion Mitt Romney was a transparent winner. But Barack Obama dominated a amicable media.

The second discuss was a annulment of form: Voters suspicion Obama was a victor, though Romney picked adult some-more supporters on heading amicable media platforms.

But a amicable media outcome after a Hofstra debte was decidedly mixed. While Romney picked adult some-more supporters on Facebook and Twitter, Obama’s discuss outsmarted Team Romney on a use of “promoted tweets” and fast jumped on memes such as Romney’s “binders full of women” remark. The result: The Democratic obligatory left a Republican presidential hopeful in a dirt when it came to metrics for amicable media engagement.

Obama takes a quarrel to Twitter:

While a Obama discuss missed a event to squeeze a  promoted universe far-reaching trending subject on a day of a debate, they have been origination good use of away promoted tweets.

If a Twitter user were to hunt for @MittRomney on Twitter, a initial chatter that appears is one tweeted out by a Obama campaign:

A promoted chatter by a Obama Campaign appears as a initial hunt outcome for @MittRomney.

A promoted chatter by a Obama Campaign appears as a initial hunt outcome for “@MittRomney.” (Jana Kasperkevic/Houston Chronicle)

Similarly, a discuss done certain that their promoted tweets were among a initial formula if anyone were to hunt for their candidate. A hunt for @BarackObama would spin adult a following results:

A hunt for “@BarackObama” lists a promoted chatter by a Obama discuss as a initial result. (Jana Kasperkevic/Houston Chronicle)

The Obama discuss also employed promoted tweets choice for “Top 5%,” one of a trending topics from final night’s debate.

A timeline for “Top 5%” trending subject shows a promoted chatter by a Obama discuss as a tip result. (Jana Kasperkevic/Houston Chronicle)

Mitt Romney’s group attempted to implement a promoted tweets on their possess timeline, though their usually feat was difficulty given a promoted chatter was from Oct. 11. The outcome done it  appeared as if a @MittRomney comment hasn’t tweeted in days:

The promoted chatter on a @MittRomney Twitter comment done it seem as if a comment had not been tweeting in a final few days. (Jana Kasperkevic/Houston Chronicle)

The dual campaigns have also combined their possess fact checking Twitter accounts, that were busily tweeting during a debate.


However, when it came to a comment of a nominees, Obama really out-tweeted Romney. Within a initial 30 mins of a debate, @BarackObama sent out 15 tweets and during a second half an hour of a debate, 21 tweets. Interestingly enough, many of these tweets were re-tweets of other Twitter users that were not indispensably compared with a Obama campaign.

During that same time, @MittRomney usually sent out one chatter any half an hour.

While Romney’s discuss competence not have been actively tweeting during a debate, his name did turn a trending subject and according to Twitter’s breakdown, he was discuss 10 percent some-more than President Obama.

(Jana Kasperkevic/Houston Chronicle)

How it played out:

(Jana Kasperkevic/Houston Chronicle)

Second Presidential discuss in trends:

During a second presidential discuss 7.2 million tweets were common by Twitter user. The townhall discuss did not mangle the record set by a initial presidential debate, set during 10.3 million.

The rise moments during a debate, according to Twitter’s @gov account, were:


Many of these rise moments lead to worldwide and national trends.

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Second Presidential debate: The meme edition

Just as a initial presidential discuss gave us a many Big Bird memes, a second presidential discuss gave us ‘binders full of women’ and ‘gang bangers,’ both of that done it onto a tip 10 Twitter trends opposite a republic during some indicate during a debate.

Romney’s ‘binders full of women’ trip of a tongue led to a origination of @RomneysBinder chatter comment and many jokes about who would make it into a binder. The Twitterverse seemes to be in accord that Hillary Clinton would not make it into a binder. If we don’t trust us, we can check out a Binders Full Of Women Tumblr.



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